Portland, OR – After only 9 months on the air, Sports Business Radio is moving to national syndication. Sports Business Radio with Brian Berger and Keith Forman is the only radio show in the United States that is completely devoted to covering the business side of sports. Beginning January 8th, the show will air every Saturday from noon – 1pm Pacific time on the Sports Byline USA Radio Network and Sirius Satellite Radio channel 122.
The Sports Byline USA Radio Network (www.sportsbyline.com) consists of nearly 200 U.S. radio stations and more than 500 stations in 177 countries of the American Forces Network. Sports Business Radio will receive additional distribution on the in-flight, entertainment audio channel of all ATA Airline domestic and world wide flights.
As part of Sports Business Radio’s new distribution, the weekly show will also be heard on Sirius Satellite Radio’s channel 122. One of the fastest growing mediums in the world, Sirius Satellite Radio (www.sirius.com) has over 1,000,000 subscribers currently and is projected to grow to 20 million subscribers by the year 2008. Through partnerships with DaimlerChrysler, Ford, BMW, Toyota, Audi, Jeep, Lincoln-Mercury, Mazda, Mercedes-Benz, Nissan, Porsche and Volkswagen, Sirius is available on over 80 different car models.
Sports Business Radio will continue to break down the issues and people directly impacting the world of sports business. Guests on the show offering an insider’s perspective include pro sports league executives, agents, lawyers, college athletics administrators, sports apparel company representatives, ad agency executives, media executives and athletes. High profile notables that have appeared on the show include NBA Commissioner David Stern, ESPN Vice President of Programming and Production Mark Shapiro, tennis legend and TV commentator John McEnroe, Phoenix Suns Majority Owner Robert Sarver, San Diego Padres General Manager Kevin Towers, Miami Heat President Randy Pfund, Cleveland Cavaliers General Manager Jim Paxson, NFL Marketing Director Ty Stewart, University of Kentucky Athletic Director Mitch Barnhart, Seattle Seahawks President Tod Leiweke, Portland Trail Blazers President Steve Patterson, Los Angeles Times Media Critic Larry Stewart, Nike Basketball Senior Director Lynn Merritt, Motion Picture Screenwriter Mike Rich and Pro Golfer Peter Jacobsen.
BBPR Inc. President and Sports Public Relations expert Brian Berger co-hosts the weekly show with Sports Event Consultant Keith Forman. The two bring a combined 30 years of experience in the sports business world to the show. Sports Business Radio previously aired on 50,000 watt Newsradio 750 KXL after launching in April of 2004.
“We are very excited to be taking the next step with this unique show,” said Forman. “We’ve proven there is an audience for a radio show dedicated to covering the business side of sports and we look forward to working with Sports Byline USA and Sirius Satellite Radio to reach more listeners. We thank KXL for giving us a launching pad for our show.”
“We’ve talked to some of the biggest names in the sports business world over the last 9 months and these guests have provided a candid insight that is rarely offered,” said Berger. “We’ve also covered the numerous stories happening off the field of play every day. From breaking down the BCS, to covering the NFL’s new TV deal, to analyzing FCC regulations to sorting out the BALCO scandal, we are on top of the breaking sports business stories making major headlines every week.”
In addition to interviews with high profile guests, Sports Business Radio includes unique segments ranging from “Caught in the Crosslights” (a segment that examines a sports team, executive or athlete in crisis with tips on how to handle the crisis) to “Technology Lab” (a segment that profiles the latest sports video games, novelties and gadgets).
Berger and Forman are no strangers to the world of sports business or radio. Berger has operated his own sports and entertainment public relations firm since 1998 after working for the NBA’s Portland Trail Blazers for six years. Forman has served as a consultant to numerous special event productions ranging from Pro Beach Volleyball to World Cup soccer.
Berger and Forman served as the radio voices for Loyola Marymount University’s men’s basketball team in Los Angeles for several years, including 1990, when the team advanced to the Great Eight of the NCAA Tournament following the tragic death of All-American Hank Gathers.
Sports Business Radio can be heard online live via streaming audio at www.sportsbusinessradio.com. Every show is also archived on the official site of Sports Business Radio.
Unique sponsorships for Sports Business Radio are available. For more information
on the show or to learn how to become a show sponsor, please e-mail info@sportsbusinessradio.com.